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Founded in 2013 within the luxury shoe group Stella Fashion, the brand What For stands for modernity and is concerned about details. The first shop opens in the famous Parisian area Le Marais, in the heart of Paris and is the beginning of a fantastic story for the brand that now has over 500 selling points in the world.
The 2 design labs in Paris and Venice allow the brand to finetune the mastering of quality and to reinvent a chic and nomadic style. The brand is for the women of today, the working girl, femme fatale, the adventuress, the romantic... We just love the platform shoes!
Shoe Collection Women
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